How Zespri Uses Digital Signage to Strengthen Internal Communications

Zespri uses Vibe digital signage as one of its most-used internal communications channels across its New Zealand headquarters and several offshore offices. By placing engaging, animated workplace messages across reception areas, social spaces and meeting booths, Zespri reinforces important communications without adding another email, notification or intranet update.

For Internal Communications Lead Abi Banks, Vibe has become an important part of Zespri's wider communication mix, helping employees stay informed, connected and aware of what is happening across the organisation.

Customer	Zespri is the world's largest marketer of kiwifruit, with a global team of more than 900 people working across New Zealand, Asia, Europe and the Americas.
Use case	Internal and workplace communications
Solution	Vibe digital signage
Where Vibe is used	New Zealand headquarters and several offshore offices
Workplace locations	Reception, central social Hub and meeting booths
Communication mix	Digital signage, email, intranet and enterprise social media
Key benefits	Message reinforcement, engaging visual content, easy content creation and greater reach across the workplace

How digital signage complements Zespri's internal communication channels

Zespri already communicates with employees through channels including email, its intranet and enterprise social media.

Vibe plays a different role.

Rather than competing with those channels, digital signage gives Zespri another way to reinforce important workplace messages as people move through their day.

Abi describes Vibe as a "pull channel". Employees encounter messages naturally in the workplace rather than receiving another notification, alert or email demanding their attention.

This gives Zespri the ability to reinforce important communications repeatedly and visually, while avoiding the communication overload employees can experience from traditional digital channels.

Creating a showstopping first impression

Vibe is positioned throughout the Zespri workplace so messages appear in places where employees and visitors naturally spend time.

At reception, a large-format display creates an immediate sense of Zespri's energy, brand and global reach. Aspirational photography, video and brand stories showcase what the organisation is doing in New Zealand and around the world, creating what Abi describes as a "real showstopper."

The experience continues in Zespri's central Hub, a busy social gathering space where people meet for coffee, lunch and informal conversations.

Here, internal communications become part of the workplace environment. Employees encounter important updates while they are already pausing, connecting and moving through the office.

Zespri avoids static imagery on its workplace screens. Animated templates and subtle image movement help keep content fresh, eye-catching and alive.

Turning every content request into something worth watching

One of the challenges for any internal communications team is turning very different types of information into content people will actually notice.

Vibe's categorised templates, simple editing tools and instant previews allow Zespri to transform a wide variety of communication requests into polished digital signage content.

Whether a message is image-led, promoting an event or communicating detailed practical information, Abi can select a format that suits the message without needing to design every piece of content from scratch.

This flexibility becomes particularly useful when the source material contains a lot of information.

For initiatives such as World Food Safety Day, Zespri uses Vibe's Training Three-in-One template to divide detailed information into clear, changing sections.

Instead of presenting employees with a dense block of text, information can appear progressively on screen, making it easier to scan and more visually engaging.

Reinforcing workplace messages across multiple screens

Zespri also extends the life and reach of its communications by using the same Vibe playlist across different workplace environments.

Content displayed in the central Hub can also appear in meeting booths.

This creates more opportunities for employees to see important information throughout the working day. A message someone misses while having lunch might catch their attention before a meeting, and vice versa.

Inside meeting booths, Vibe content can remain visible in the background while people talk or share another screen, providing a steady flow of workplace communication without interrupting the work taking place.

The result: an internal communications channel employees notice and value

One of the clearest indicators of Vibe's impact at Zespri is the demand for the channel from employees themselves.

People from across the organisation regularly approach Abi asking how they can get their content onto the screens and what they need to provide.

For the communications team, that interest is an important signal. Employees recognise the screens as a trusted and visible place to communicate important information.

Easy for internal communications teams to manage

For Abi, another important benefit of Vibe is its simplicity.

Internal communications teams do not need specialist design or technical skills to start creating professional workplace content.

Abi's advice to organisations considering Vibe is straightforward: start exploring the templates, look at examples and experiment with how your own communications could appear on screen.

Fresh stories. Stronger workplace connections.

By combining important internal updates with brand stories, achievements and communications from across the organisation, Vibe has become part of the Zespri workplace experience.

Motion keeps the screens feeling fresh. Repetition gives important messages more opportunities to be seen and remembered. And placing communications across the physical workplace helps employees stay connected to the bigger picture without adding another notification to their day.

As Abi puts it:

Want to make important workplace messages easier to see?

Vibe turns the screens people already encounter throughout their working day into engaging internal communication touchpoints.

From digital signage and meeting spaces to desktop screens, Vibe makes it easier to create, deliver and reinforce important workplace messages so they have more opportunities to be seen and remembered.

See how Vibe can strengthen your internal communications.