What's our Vibe? 

We could see what wasn’t working for organisations and how we can help. 

Vibe founder, Vaughan Reed and his team had been developing a multi-channel CMS since the early 2000s.

By 2013 our engaging, infotainment content was streaming into cafes across Auckland, enjoyed every day by thousands of customers.  

Some of those viewers worked in internal communications roles, and were frustrated with their inability to reach and engage with their workforce via content-as-usual. They vented and we listened.

And that’s how the idea behind Vibe.fyi was born.




People are people. Whether they’re in a fancy city cafe or brown-bagging it on a construction site, they like to have something to look at and think about.

We knew that by putting digital screens in front of hard-to-reach workers – and making the content vibrant, visual and engaging – we could revolutionise the effectiveness of frontline communications. 



Fast-forward to today. Vibe.fyi is a global market leader for front of mind communications for the hard-to-reach workforce.

Our innovative system and software are employed by many large brands and businesses to ensure their internal messaging is seen, understood and remembered.


Vibe works for large, complex businesses and it will work for you, too.