4 trends driving the digital transformation of internal communications in 2022
...and what it means for you
...and what it means for you
Looking towards 2022, here are four trends internal communicators need to keep an eye on.
Outdated notice boards, physical town halls and complicated intranet systems have had their days. Internal communicators need to rely on agile and wide-reaching modern corporate communications to reach the entire company — especially your deskless workers in the warehouse or frontline retail staff. This creates an open and transparent work environment where your team feels respected and cared for. For your business, this translates to greater workplace satisfaction and higher employee retention rates.
Going digital allows you to instantly attract your employees’ attention and track the impact of your employee communications.
For instance, if you’re anything like Foodstuffs North Island, you’ll have multiple communication channels and your workforce spread across offices, warehouses, stores and trucks across New Zealand. Foodstuffs North Island used Vibe.fyi’s digital signage software to communicate with their team – wherever they are in Aotearoa.
Whether it’s real-time notifications, corporate social media or digital signage software, look to upgrading your suite of tools to effortlessly connect with your workforce.
In their latest Workplace Wellness Report, Southern Cross reported more than half of the surveyed businesses believed their role in health and wellbeing increased, and reported a correlation between wellbeing and productivity.
Internal communications play a critical role in making employees aware of available support, whether that’s sharing Covid-19 guidance,
reminding them about Employee Assistance Programme services, or promoting financial wellbeing programmes.
Feeling supported and connected is always great news for employees but don’t forget about your deskless team. Being meaningfully connected plays a large part in how loyal your employees are, and how high your turnover rate is.
In fact, 54% of deskless workers will resign if they’re in a negative environment.
Janice Montgomerie, Learning & Development Manager at Fletcher Steel shares that wellbeing and community building go hand in hand. “We use Vibe.fyi to show messages about financial wellbeing, resilience, step challenges and healthy eating." This gets the right information to the right people when and wherever they're working so they don’t need to spend time searching.
For the internal communications team, sustaining focus on wellbeing initiatives can mean:
As any good internal communicator will know, being able to send messages instantly isn’t the same as it being received. When your workforce faces a constant stream of notifications, instant chat messages, video calls and more, internal communicators have the tough job of cutting through the noise to get vital messages through to staff.
Whether you’re trying to share Covid-19 guidance or promoting wellbeing benefits there are some key things to help modern corporate communications cut through the noise:
When you have important messages to communicate, don’t leave it up to chance. Digitising your internal communications, gives you total control over delivering a unified message to your workforce, no matter where they are.
Deskless workers tend to be harder to reach for internal communicators. This leaves them vulnerable to rumours and misinformation. When your workforce doesn’t have good access to the information and can’t trust the messages, it leads to higher disengagement and disconnect.
You’ll have to think beyond the desk and switch up your communication channels to reach and engage your deskless staff. Here are some ways you can build trust with your deskless workforce:
In 2022, we’re anticipating the digital transformation of internal communications.
Will your internal communicators seize the opportunities to reach, engage and build deeper relationships between the workforce and the company?
The key to rising up to this challenge is embracing new ways of communicating while balancing employee trust and wellbeing.
I would say using Vibe.fyi has been 100% effective!
Employees stop and look at the screens, our deskless workforce say they feel more informed as they saw something before their team leader told them
Vibe.fyi has transformed comms for our non-wired staff
The comm's tools we used for our non-wired employees weren’t up to the same level as those for wired. Vibe provides a way of supporting the key messages around safety, wellbeing, operational updates, employee recognition etc.
We’ve experienced a 20% reduction in volume of emails
...With an obviously more positive, interactive, connected and engaged workforce, who appear a lot happier!
Vibe has been a hit from the beginning! Better collaboration, visibility, sharing and accountability
We’ve also experienced a 60% increase in awareness of upcoming events in the business calendar and were able to celebrate at least five times more staff achievements than we could have using email.
Vibe.fyi has helped save time - increasing team efficiency and happiness!
Vibe.fyi has had a positive impact on team meetings – the duration of meetings has reduced by approximately 30% because of not needing to cover the tracking of core services.
The results have surpassed our own expectations
Around 90% of our key stakeholders have wanted to know how we implemented such a stunning platform and the CEO has been raving about it.
One of the most powerful solutions there is!
I haven’t seen a solution this powerful before! Our people absolutely love it and it’s helped us transform how we communicate
The Vibe team have been great to work with...
...super proactive, super helpful. Infact we haven't needed them too much because it's really easy to use and very simple and effective.
One of our favourite features is the ability to show social media feeds...
...and things like Yammer on our screens so our people can keep their finger on the pulse of what's happening and they don't have to be stuck behind their desks all day.
It saves time...
...it's a very modern solution and it helps engage and inspire our people.
If we took it away now, there would be a riot!
Being able to set all the screens up differently is fantastic. It provides a real 'feel-good' factor for residents.
It has helped raise awareness around services on offer
The screens have not only been a great visual aid for residents, they have also been an excellent marketing and sales tool
Vibe.fyi has helped the team improve resident engagement
They are hugely popular with residents who don’t have to leave the comfort of their own room to access up to minute information about what’s going on in the village.
The flexibility of the Vibe.fyi solution impressed our project team
Some screens show events; others display news, weather and quizzes; and others a ‘personal touch’, with birthdays and anniversaries.
The Vibe system is super easy to use, requiring minimal input.
It’s easy. I’m not an IT person at all. I think (the screens) are fabulous. They have been a great tool for improving the accuracy and recency of information, removing a lot of frustration around the village.
Vibe.fyi ticked all the boxes
When choosing a product, Vibe was head and shoulder above the rest, because it offered "The best and simplest application"
Our people love the wellbeing program content!
Our people are impressed that we are providing them with communication that is timely and will help improve their safety, health and wellbeing.
Vibe helps us visualise data
We have found Vibe very effective for some of the dashboard content we are promoting. Overall, it’s a great system and I would recommend it.
Vibe has worked during lockdowns; and beyond
We are an essential service, so we needed Vibe in all Distribution Centres during the first COVID-19 lockdown to provide H&S (COVID-19) information. It’s been the solution we needed to reach all of our staff in a timely manner, and we will continue to use the service to its full potential.
Vibe helps us drive engagement
It has enabled us to display life-saving rules, incentive tracking and information that hasn’t been available to non- wired staff previously. Definitely a very positive tool!
Vibe gets cut-through
Vibe is now officially part of our channel mix and is becoming one of our main channels of communication (and has the potential to become the main channel).
Vibe offer great technical support
Site leads have appreciated the support offered by Vibe.
We're using Vibe for EVERYTHING
We started with COVID messages, but by mid-Nov we were communicating other business events on site; Facebook groups; café menus; surveys (with a QR code); internal videos; welcoming our summer interns; Christmas messaging from our CEO + more!
Seeing the Mana Moana Program on my computer screen saver!
When I first saw the Program showing Tahupotiki Wiremu Ratana, I happened to have a family member (and customer) that saw it aswell, and we wanted to say "thank you'. We are from Ratana Paa, so it is a very big deal for us to see this on a company screen saver which goes a very long way towards normalising it as part NZ history.
People love Vibe
VIBE has been 100% effective! Employees stop and look at the screens; our deskless workforce say they feel more informed.