4 trends driving the digital transformation of internal communications in 2022  

...and what it means for you  

In the past couple of years, we’ve seen the importance of a good internal communications strategy thrust into the limelight. Getting accurate health and safety information across your company was more important than ever before.
As companies emerge from lockdowns, they’re faced with a hybrid workforce of remote workers, deskless staff and office workers; each with different ways of communicating. Is this the year where internal communications face (more) digital transformation?

Looking towards 2022, here are four trends internal communicators need to keep an eye on.

1. The workplace gets digital upgrades

Outdated notice boards, physical town halls and complicated intranet systems have had their days. Internal communicators need to rely on agile and wide-reaching modern corporate communications to reach the entire company — especially your deskless workers in the warehouse or frontline retail staff. This creates an open and transparent work environment where your team feels respected and cared for. For your business, this translates to greater workplace satisfaction and higher employee retention rates. 

Going digital in the workplace and how it impacts your internal communications teams

Going digital allows you to instantly attract your employees’ attention and track the impact of your employee communications. 

For instance, if you’re anything like Foodstuffs North Island, you’ll have multiple communication channels and your workforce spread across offices, warehouses, stores and trucks across New Zealand. Foodstuffs North Island used Vibe.fyi’s digital signage software to communicate with their team – wherever they are in Aotearoa. 

Whether it’s real-time notifications, corporate social media or digital signage software, look to upgrading your suite of tools to effortlessly connect with your workforce. 

2. Sustained focus on the workplace and wellbeing

In their latest Workplace Wellness Report, Southern Cross reported more than half of the surveyed businesses believed their role in health and wellbeing increased, and reported a correlation between wellbeing and productivity. 

Internal communications play a critical role in making employees aware of available support, whether that’s sharing Covid-19 guidance, reminding them about Employee Assistance Programme services, or promoting financial wellbeing programmes.

How your internal communications team plays a role in promoting healthier and happier workplaces 

Feeling supported and connected is always great news for employees but don’t forget about your deskless team. Being meaningfully connected plays a large part in how loyal your employees are, and how high your turnover rate is.

In fact, 54% of deskless workers will resign if they’re in a negative environment.  

Janice Montgomerie, Learning & Development Manager at Fletcher Steel shares that wellbeing and community building go hand in hand. “We use Vibe.fyi to show messages about financial wellbeing, resilience, step challenges and healthy eating." This gets the right information to the right people when and wherever they're working so they don’t need to spend time searching.

For the internal communications team, sustaining focus on wellbeing initiatives can mean:

3. Internal communicators need to battle the noise 

As any good internal communicator will know, being able to send messages instantly isn’t the same as it being received. When your workforce faces a constant stream of notifications, instant chat messages, video calls and more, internal communicators have the tough job of cutting through the noise to get vital messages through to staff. 

3 ways your internal communications team can cut through the noise

Whether you’re trying to share Covid-19 guidance or promoting wellbeing benefits there are some key things to help modern corporate communications cut through the noise:

4. Using technology to build employee trust

When you have important messages to communicate, don’t leave it up to chance. Digitising your internal communications, gives you total control over delivering a unified message to your workforce, no matter where they are. 

Deskless workers tend to be harder to reach for internal communicators. This leaves them vulnerable to rumours and misinformation. When your workforce doesn’t have good access to the information and can’t trust the messages, it leads to higher disengagement and disconnect.

The role of internal communicators to build trust in the workplace

You’ll have to think beyond the desk and switch up your communication channels to reach and engage your deskless staff. Here are some ways you can build trust with your deskless workforce:

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