4 trends driving the digital transformation of internal communications in 2022
...and what it means for you
...and what it means for you
Looking towards 2022, here are four trends internal communicators need to keep an eye on.
Outdated notice boards, physical town halls and complicated intranet systems have had their days. Internal communicators need to rely on agile and wide-reaching modern corporate communications to reach the entire company — especially your deskless workers in the warehouse or frontline retail staff. This creates an open and transparent work environment where your team feels respected and cared for. For your business, this translates to greater workplace satisfaction and higher employee retention rates.
Going digital allows you to instantly attract your employees’ attention and track the impact of your employee communications.
For instance, if you’re anything like Foodstuffs North Island, you’ll have multiple communication channels and your workforce spread across offices, warehouses, stores and trucks across New Zealand. Foodstuffs North Island used Vibe.fyi’s digital signage software to communicate with their team – wherever they are in Aotearoa.
Whether it’s real-time notifications, corporate social media or digital signage software, look to upgrading your suite of tools to effortlessly connect with your workforce.
In their latest Workplace Wellness Report, Southern Cross reported more than half of the surveyed businesses believed their role in health and wellbeing increased, and reported a correlation between wellbeing and productivity.
Internal communications play a critical role in making employees aware of available support, whether that’s sharing Covid-19 guidance,
reminding them about Employee Assistance Programme services, or promoting financial wellbeing programmes.
Feeling supported and connected is always great news for employees but don’t forget about your deskless team. Being meaningfully connected plays a large part in how loyal your employees are, and how high your turnover rate is.
In fact, 54% of deskless workers will resign if they’re in a negative environment.
Janice Montgomerie, Learning & Development Manager at Fletcher Steel shares that wellbeing and community building go hand in hand. “We use Vibe.fyi to show messages about financial wellbeing, resilience, step challenges and healthy eating." This gets the right information to the right people when and wherever they're working so they don’t need to spend time searching.
For the internal communications team, sustaining focus on wellbeing initiatives can mean:
As any good internal communicator will know, being able to send messages instantly isn’t the same as it being received. When your workforce faces a constant stream of notifications, instant chat messages, video calls and more, internal communicators have the tough job of cutting through the noise to get vital messages through to staff.
Whether you’re trying to share Covid-19 guidance or promoting wellbeing benefits there are some key things to help modern corporate communications cut through the noise:
When you have important messages to communicate, don’t leave it up to chance. Digitising your internal communications, gives you total control over delivering a unified message to your workforce, no matter where they are.
Deskless workers tend to be harder to reach for internal communicators. This leaves them vulnerable to rumours and misinformation. When your workforce doesn’t have good access to the information and can’t trust the messages, it leads to higher disengagement and disconnect.
You’ll have to think beyond the desk and switch up your communication channels to reach and engage your deskless staff. Here are some ways you can build trust with your deskless workforce:
Looking for digital signage experts? You've already found us! Get in touch to find out how Vibe can transform your organisation's internal communications.
Being a construction project we also use Vibe to show our office-bound staff what’s happening out on site.
This helps promote a greater understanding of progress and gives a feel of inclusion.
It's very cool and a great way to communicate with and engage my non-wired employees.
The digital templates are extensive and the Vibe team support is outstanding. The feedback I get from my team tells me we're on the right track.
I like having the ability to control what content is displayed on each screen with playlists.
We have screens across two different locations with a different audience requirement for each one.
One of our favourite features is the ability to show social media feeds - with Yammer.
Our people can keep their finger on the pulse of what's happening and they don't have to be stuck behind their desks all day.
Vibe.fyi has helped the team improve resident engagement
The MATV feed is hugely popular with residents who don't have to leave the comfort of their own room to access information about what's going on in the village.
Their customer service is exceptional.
From our very first introductory meeting, they have always been on hand to offer information and support. They proactively step-in to find ways to make things work. Friendly, knowledgeable and very responsive!
We're saving time and increasing team efficiency!
Vibe.fyi has had a positive impact on team meetings – the duration of meetings has reduced by approximately 30% because of not needing to cover the tracking of core services.
You can just have it all on Vibe.
Even when you’re at home, you can have these snackable bits of content you can retain, instead of having to check an email, look at an announcement, go from one platform to another.
Vibe helps us get internal messaging to staff in a fun, graphic format.
As well as the serious stuff, slideshows of staff events are very popular. Plus, promote our outward-facing social media content inwardly to staff and visitors.
Vibe has been a hit from the beginning! Better collaboration, visibility, sharing and accountability.
We’ve also experienced a 60% increase in awareness of upcoming events in the business calendar and were able to celebrate at least five times more staff achievements than we could have using email.
Great way to engage with our team. Different to standard notice boards where the team don't look at it.
Keeps areas noise-free and are able to just have a tv screen with rolling information.
This software is amazing!
There are some real cool features on Vibe and it's easy to use.
Vibe has worked during COVID-19; and beyond.
As an essential service, needed Vibe in all Distribution Centres during the first lockdown to provide H&S information. It's been the solution we needed to reach all of our staff in a timely manner.
We’ve experienced a 20% reduction in volume of emails.
With an obviously more positive, interactive, connected and engaged workforce, who appear a lot happier!
Vibe provides a way of supporting the key messages around safety, wellbeing, operational updates and employee recognition.
We started with COVID messages, but by mid-Nov we were communicating other business events on site.
We're using Vibe for EVERYTHING. Facebook groups, café menus, surveys (with a QR code), internal videos, welcoming our summer interns, Christmas messaging from our CEO + more!
Our people love the wellbeing program content!
Our people are impressed that we are providing them with communication that is timely and will help improve their safety, health and wellbeing.
The Vibe team are great to work with - super proactive, super helpful.
Infact we haven't needed them too much because it's really easy to use and very simple and effective.
Vibe is a great internal communications tool that is user-friendly and customised to our business.
Their customer service team is friendly and quick to get in touch if you have a query or issue.
The flexibility of the Vibe.fyi solution impressed our project team
Some screens show events; others display news, weather and quizzes; and others a ‘personal touch’, with birthdays and anniversaries.
Vibe is a great tool for bringing staff together and sharing news and event footage internally.
It saves us time, plus it's a very modern solution and it helps engage and inspire our people.
There was a lot of printing of flyers and posters which is both costly and environmentally unfriendly.
With Vibe's on-screen format it’s easy to make changes instantly on the fly without the need for a reprint. No more excuses from staff not reading internal emails. Messaging is right there, on the screen.
It has helped raise awareness around services we offer.
The screens have not only been a great visual aid for residents, they have also been an excellent marketing and sales tool.
We can easily share information to staff across New Zealand that isn't always available to them.
The different templates are a bonus - there's always a layout that works with what you want to share.
If we took it away now, there would be a riot!
Being able to set all the screens up differently is fantastic. It provides a real 'feel-good' factor for residents.
With uncertain times, we have another communication channel to ensure our business key messages are been seen.
Specifically for those that communicate with our customers.
It's a really simple and effective way to help communicate key messages to all workers on our construction sites.
Rather than settling for basic posters that don't get updated often, Vibe's moving imagery and fun colors catches the eye.
I haven't seen a solution this powerful before!
Our people absolutely love it and it's helped us transform how we communicate.
Vibe gets cut-through
Vibe is now officially part of our channel mix and is becoming one of our main channels of communication (and has the potential to become the main channel).
Really great for providing snackable and understandable content, it’s visually a great way to communicate.
The impact when people see our big digital wall at reception is great.
The results have surpassed our own expectations.
Our key stakeholders have wanted to know how we implemented such a stunning platform. Our CEO has been raving about it!
Vibe helps us drive engagement. Definitely a very positive tool!
It has enabled us to display life-saving rules, incentive tracking and information that hasn't been available to non-wired staff previously.
People love Vibe. I would say using Vibe.fyi has been 100% effective!
Employees stop and look at the screens. Our deskless workforce say they feel more informed, as they saw something before their team leader told them.
When choosing a product, Vibe.fyi ticked all the boxes.
Vibe was head and shoulders above the rest, because it offered the best and simplest application.
This software has helped stop geographical office separation and team silos.
Meetings are shorter. We get immediate reporting to the whole business on performance without having to send more emails to get the data required.
It's transformed our communications for our non-wired staff.
The comm's tools we used previously for our non-wired employees weren’t up to the same level as those for wired.
We originally needed a mechanism to push out health and safety information to all of our people.
After a few years, we now use the screens for Health & Safety, general notices, reporting dashboards, news, financial and wellness programs.
I'm not an IT person at all, but the Vibe system is super easy to use, requiring minimal input.
The screens are fabulous and have been a great tool for improving the accuracy of information, removing a lot of frustration around the village.
We are now able to share general company information and specific site information to large groups of people.
It suits our teams and contractors in different locations, which in the past has been difficult to communicate with.
We have found Vibe very effective as an implementation model for dashboard content.
It helps us visualise data. It’s a great system and I would definitely recommend it.