The Real Business Cost of a ‘Toxic’ Company Culture
Tuesday, 20 August 2019 / Vaughan Reed
Tuesday, 20 August 2019 / Vaughan Reed
Have you ever been to a workshop for a full day of learning only to scratch your head when someone asks you just days later what you
learnt? Long term retention of key learning is the biggest challenge organisations face when it comes to using traditional methods of
learning and development such as face to face training, online workshops and online learning systems.
Until recently, companies have overlooked how the changing work environment, through digital advancement, has created communication
challenges that traditional methods are not equipped to handle. How antiquated is information on a staff noticeboard; how inundated are we
with emails; how much workplace clutter is created with posters around the office and how easy is it for rumours to spread when people hear
inaccurate information via unofficial sources? A platform for consistent, effective communication has been missing – no wonder employees
One thing driving a great company culture is open and transparent communication. This does not happen by accident; a team of inspiring leaders help their employees understand how they fit into the bigger picture through a deliberate communication strategy. An essential ingredient of an excellent communication strategy is effective targeting. Understanding an audience, knowing the right messages, timing and methods of delivering them are all critical in getting employees to take notice and ‘give a damn’.
Companies with a healthy culture are the ones who don’t just keep doing what they’ve always done; they recognise the need to move away from
the traditional means of communication to tell their stories more effectively and meet the demands of their ‘increasingly digital’
audiences. They know that visual communications are more powerful and understand the connections between communication, employee
satisfaction, customer satisfaction, productivity and profitability.
Some companies are now paying more attention to what we know about the power of visual communication and are using it to improve their internal communications outcomes.
Here are a few considerations that create compelling reasons for companies to switch to more visually-based communication methods to inform, motivate and engage their employees:
The use of symbols and similar visual communication tools date way back; to times when cavemen communicated through wall paintings. Although visual communication is by no means a new phenomenon outside the workplace, it has received little specific attention from employers wanting to tell their stories and get their messages across to employees until recently.
Why would you expect 20th Century modes of communication to be effective in a workplace where employees’ everyday lives are occupied with 21st Century technology that delivers information visually, instantly and in small bites that grab and hold their attention? Twitter, Instagram, Facebook, LinkedIn – how could the widespread use of these things not create an appetite for organisations to change the way they communicate to their employees and achieve the cut-through they desire?
‘Excited’ is the best way to describe how clients feel when they discovered Vibe, a visual communications platform developed by Auckland-based tech company, Vibe.fyi Limited.
Finally, they had found a platform to mimic the impact of the visual, bite-size, instant messages audiences experience through social media. Vibe promised to be ‘an innovative way to transform the way companies share knowledge, tell stories and inspire workforces’ and so far, it is doing just that by elevating its employee communications – making them more visible. Vaughan Reed, Vibe.fyi’s Managing Director, confirms this visibility and impact is exactly what Vibe was created to do – in fact, “Amplifying Employee Communications” is Vibe’s tagline.
Our clients have recognised the need to develop their culture and create a more connected, productive environment
“Our clients have recognised the need to develop their culture and create a more connected, productive environment where employees care not only for themselves and the work they do, but also about each other and their environments. These better connections are external as well as internal and improving the customer experience is a key measure of improving their company culture.”
“One of the things our clients love about Vibe is how flexible it is to work in a variety of settings – our clients’ workforce is generally spread across the country and are very mobile, so the challenge to create unity is complex. Vibe allows us to overcome a lot of those communication hurdles.” explains Vaughan.
Article By Vaughan Reed [LinkedIn]
Vaughan is the Managing Director @ Vibe.fyi. Making it easy for organisations to communicate business critical information in a way that will inspire today’s workforce.
I would say using Vibe.fyi has been 100% effective!
Employees stop and look at the screens, our deskless workforce say they feel more informed as they saw something before their team leader told them
Vibe.fyi has transformed comms for our non-wired staff
The comm's tools we used for our non-wired employees weren’t up to the same level as those for wired. Vibe provides a way of supporting the key messages around safety, wellbeing, operational updates, employee recognition etc.
We’ve experienced a 20% reduction in volume of emails
...With an obviously more positive, interactive, connected and engaged workforce, who appear a lot happier!
Vibe has been a hit from the beginning! Better collaboration, visibility, sharing and accountability
We’ve also experienced a 60% increase in awareness of upcoming events in the business calendar and were able to celebrate at least five times more staff achievements than we could have using email.
Vibe.fyi has helped save time - increasing team efficiency and happiness!
Vibe.fyi has had a positive impact on team meetings – the duration of meetings has reduced by approximately 30% because of not needing to cover the tracking of core services.
The results have surpassed our own expectations
Around 90% of our key stakeholders have wanted to know how we implemented such a stunning platform and the CEO has been raving about it.
One of the most powerful solutions there is!
I haven’t seen a solution this powerful before! Our people absolutely love it and it’s helped us transform how we communicate
The Vibe team have been great to work with...
...super proactive, super helpful. Infact we haven't needed them too much because it's really easy to use and very simple and effective.
One of our favourite features is the ability to show social media feeds...
...and things like Yammer on our screens so our people can keep their finger on the pulse of what's happening and they don't have to be stuck behind their desks all day.
It saves time...
...it's a very modern solution and it helps engage and inspire our people.
If we took it away now, there would be a riot!
Being able to set all the screens up differently is fantastic. It provides a real 'feel-good' factor for residents.
It has helped raise awareness around services on offer
The screens have not only been a great visual aid for residents, they have also been an excellent marketing and sales tool
Vibe.fyi has helped the team improve resident engagement
They are hugely popular with residents who don’t have to leave the comfort of their own room to access up to minute information about what’s going on in the village.
The flexibility of the Vibe.fyi solution impressed our project team
Some screens show events; others display news, weather and quizzes; and others a ‘personal touch’, with birthdays and anniversaries.
The Vibe system is super easy to use, requiring minimal input.
It’s easy. I’m not an IT person at all. I think (the screens) are fabulous. They have been a great tool for improving the accuracy and recency of information, removing a lot of frustration around the village.
Vibe.fyi ticked all the boxes
When choosing a product, Vibe was head and shoulder above the rest, because it offered "The best and simplest application"
Our people love the wellbeing program content!
Our people are impressed that we are providing them with communication that is timely and will help improve their safety, health and wellbeing.
Vibe helps us visualise data
We have found Vibe very effective for some of the dashboard content we are promoting. Overall, it’s a great system and I would recommend it.
Vibe has worked during lockdowns; and beyond
We are an essential service, so we needed Vibe in all Distribution Centres during the first COVID-19 lockdown to provide H&S (COVID-19) information. It’s been the solution we needed to reach all of our staff in a timely manner, and we will continue to use the service to its full potential.
Vibe helps us drive engagement
It has enabled us to display life-saving rules, incentive tracking and information that hasn’t been available to non- wired staff previously. Definitely a very positive tool!
Vibe gets cut-through
Vibe is now officially part of our channel mix and is becoming one of our main channels of communication (and has the potential to become the main channel).
Vibe offer great technical support
Site leads have appreciated the support offered by Vibe.
We're using Vibe for EVERYTHING
We started with COVID messages, but by mid-Nov we were communicating other business events on site; Facebook groups; café menus; surveys (with a QR code); internal videos; welcoming our summer interns; Christmas messaging from our CEO + more!
Seeing the Mana Moana Program on my computer screen saver!
When I first saw the Program showing Tahupotiki Wiremu Ratana, I happened to have a family member (and customer) that saw it aswell, and we wanted to say "thank you'. We are from Ratana Paa, so it is a very big deal for us to see this on a company screen saver which goes a very long way towards normalising it as part NZ history.
People love Vibe
VIBE has been 100% effective! Employees stop and look at the screens; our deskless workforce say they feel more informed.