Changing the Face of Health and Wellbeing in the Workplace
Tuesday, 24 September 2019 / Vaughan Reed
Tuesday, 24 September 2019 / Vaughan Reed
The cost of not having employees operating with optimum health to business performance is well documented and understood and yet every year when Mental Health Awareness week rolls around, organisations across New Zealand are reminded that they should be doing more to support wellbeing in their workplace. Scary statistics in the media highlight that it’s not just mental health that takes the toll as a result of our modern stressful lives, there are the other pillars of wellbeing that are equally impacted, including rising rates of obesity and associated diseases.
Practically every organisation knows the benefits of improving wellbeing in the workplace, however they struggle to execute a programme amongst their workforce in a co-ordinated way that brings it to life and inspires people to take action.
So, why are organisations not doing more to tell their employees that they value their wellbeing on a daily rather than sporadic basis? Simply put, there’s been a massive shift in the way society consumes information and organisations have not adapted their approach to meet modern communication needs. Tired old methods of communicating company-wide information, such as sticking something on a noticeboard, no longer ‘cut-through’ now that our brains are wired for the visual stimulation that moving images provide. With the growing number of digital native Millennials in the workplace, finding a more effective and relevant way of connecting with them is a very real and pressing concern for organisations wanting to stay ahead of the curve.
It’s easy for a busy communications team to blast messages out via as many channels as you have, hoping one of them sticks
Talking to the Internal Communications Manager of Zespri, Oliver Broad, it’s clear that executing effective communication about wellbeing (or any other topic for that matter) is far from simple. “It’s easy for a busy communications team to blast messages out via as many channels as you have, hoping one of them sticks,” explains Oliver. “The trouble is that people are often overwhelmed by content. They are often time-poor and have little mental bandwidth to read lengthy emails or articles and engage in what we want to communicate.”
Oliver continues, “We knew that we needed to do something different with our employee communications because information was not getting through to people. The situation has been exacerbated with the rise of social media and consuming information via mobile. Put bluntly, if it’s not moving it doesn’t get noticed and if it’s any longer than a tweet it doesn’t get read!”
Luckily there are now wellbeing programs available to organisations who want to get serious about their employees’ welfare. The Vibe.fyi Wellbeing programs launched on 23 September to coincide with Mental Health Awareness Week. Vibe Wellbeing will ensure that ‘wellbeing’ is not just on the calendar for one week every year, but all 52 weeks with its ability to keep health and wellness on the radar of employees daily – an essential part of establishing new habits.
The new programs are a ‘New Zealand first’ for how Wellbeing content is delivered in the workplace. The Vibe platform already powers the employee communications of some of New Zealand’s largest businesses and Vaughan Reed, Managing Director of Vibe.fyi Limited, the tech company behind Vibe is proud to partner with Wick Nixon, the founder of Wicked Wellbeing, to deliver this powerful programme of content using Vibe’s innovative technology. Vaughan describes the Healthy Eating Program as a ‘ready to go’ premium programme of health-related content available on subscription. “It’s high impact, visually engaging content, delivered in a snackable format in near real-time,” says Vaughan. “It is sure to captivate and inspire workforces with the goal of positively influencing the physical and mental choices employees make every day.”
“The Wellbeing programme was developed in response to an overwhelming demand from our customers to be able to deliver on their commitment to wellbeing in their organisations and connect, engage and inspire employees on this important topic. Vibe Wellbeing overcomes the common hurdle of how to easily create meaningful, expert content on topics such as exercise, nutrition, mindfulness and can be delivered in a very practical way that employees will pay attention to and importantly, motivates them to take action.”
Wick, who has curated the content for Vibe Wellbeing, explains that the programme is designed to empower employees to take small and realistic steps to improve their wellbeing on all fronts. “Vibe Wellbeing is a well-rounded calendar of content in recognition that all our pillars of wellbeing; physical, emotional, social, spiritual and intellectual, need to come together to create a solid foundation that an employee can thrive from,” comments Wick, adding “one of the biggest barriers for someone wanting to improve their wellbeing is keeping it constantly top of mind and Vibe provides the ideal platform for this, as well as being delivered in a way that is very simple and very actionable.”
I would say using Vibe.fyi has been 100% effective!
Employees stop and look at the screens, our deskless workforce say they feel more informed as they saw something before their team leader told them
Vibe.fyi has transformed comms for our non-wired staff
The comm's tools we used for our non-wired employees weren’t up to the same level as those for wired. Vibe provides a way of supporting the key messages around safety, wellbeing, operational updates, employee recognition etc.
We’ve experienced a 20% reduction in volume of emails
...With an obviously more positive, interactive, connected and engaged workforce, who appear a lot happier!
Vibe has been a hit from the beginning! Better collaboration, visibility, sharing and accountability
We’ve also experienced a 60% increase in awareness of upcoming events in the business calendar and were able to celebrate at least five times more staff achievements than we could have using email.
Vibe.fyi has helped save time - increasing team efficiency and happiness!
Vibe.fyi has had a positive impact on team meetings – the duration of meetings has reduced by approximately 30% because of not needing to cover the tracking of core services.
The results have surpassed our own expectations
Around 90% of our key stakeholders have wanted to know how we implemented such a stunning platform and the CEO has been raving about it.
One of the most powerful solutions there is!
I haven’t seen a solution this powerful before! Our people absolutely love it and it’s helped us transform how we communicate
The Vibe team have been great to work with...
...super proactive, super helpful. Infact we haven't needed them too much because it's really easy to use and very simple and effective.
One of our favourite features is the ability to show social media feeds...
...and things like Yammer on our screens so our people can keep their finger on the pulse of what's happening and they don't have to be stuck behind their desks all day.
It saves time...
...it's a very modern solution and it helps engage and inspire our people.
If we took it away now, there would be a riot!
Being able to set all the screens up differently is fantastic. It provides a real 'feel-good' factor for residents.
It has helped raise awareness around services on offer
The screens have not only been a great visual aid for residents, they have also been an excellent marketing and sales tool
Vibe.fyi has helped the team improve resident engagement
They are hugely popular with residents who don’t have to leave the comfort of their own room to access up to minute information about what’s going on in the village.
The flexibility of the Vibe.fyi solution impressed our project team
Some screens show events; others display news, weather and quizzes; and others a ‘personal touch’, with birthdays and anniversaries.
The Vibe system is super easy to use, requiring minimal input.
It’s easy. I’m not an IT person at all. I think (the screens) are fabulous. They have been a great tool for improving the accuracy and recency of information, removing a lot of frustration around the village.
Vibe.fyi ticked all the boxes
When choosing a product, Vibe was head and shoulder above the rest, because it offered "The best and simplest application"
Our people love the wellbeing program content!
Our people are impressed that we are providing them with communication that is timely and will help improve their safety, health and wellbeing.
Vibe helps us visualise data
We have found Vibe very effective for some of the dashboard content we are promoting. Overall, it’s a great system and I would recommend it.
Vibe has worked during lockdowns; and beyond
We are an essential service, so we needed Vibe in all Distribution Centres during the first COVID-19 lockdown to provide H&S (COVID-19) information. It’s been the solution we needed to reach all of our staff in a timely manner, and we will continue to use the service to its full potential.
Vibe helps us drive engagement
It has enabled us to display life-saving rules, incentive tracking and information that hasn’t been available to non- wired staff previously. Definitely a very positive tool!
Vibe gets cut-through
Vibe is now officially part of our channel mix and is becoming one of our main channels of communication (and has the potential to become the main channel).
Vibe offer great technical support
Site leads have appreciated the support offered by Vibe.
We're using Vibe for EVERYTHING
We started with COVID messages, but by mid-Nov we were communicating other business events on site; Facebook groups; café menus; surveys (with a QR code); internal videos; welcoming our summer interns; Christmas messaging from our CEO + more!
Seeing the Mana Moana Program on my computer screen saver!
When I first saw the Program showing Tahupotiki Wiremu Ratana, I happened to have a family member (and customer) that saw it aswell, and we wanted to say "thank you'. We are from Ratana Paa, so it is a very big deal for us to see this on a company screen saver which goes a very long way towards normalising it as part NZ history.
People love Vibe
VIBE has been 100% effective! Employees stop and look at the screens; our deskless workforce say they feel more informed.