Social media and information overload mean that today’s employees have short attention spans, skim read and want everything instantly. Internal communications need to be highly visual and dynamic to be noticed, understood and remembered.
Over 90% of information transmitted to the brain is visual and we process visuals 60 000 times faster than text
50% of the workforce is made up of digital-first millennials and by 2025, this number will grow to 75%
Messages are delivered succinctly in a ‘snackable’ format, with high-impact visuals via digital screens (as well as screensavers and their default browser, if they have access to these).
This actively puts dynamic visual content in front of your employees, where they congregate (i.e. lunch rooms, breakout areas, portacabins, construction sites etc), and gives critical information a constant presence.