Updated September 2022
Digital screens for internal communication is the best one-way communication channel out there. It works well to reach both the non-wired workforce and those who are in the office or work from home. But let’s be frank – as effective as your digital signage screens are for wokrplace communication – the software behind them is often frustrating.
In this article, we’ll outline the six most common challenges with most digital signage for internal communications, and what qualities you need to look out for when you choose workplace digital signage software.
Effective workplace communications requires messaging to not only be relevant and updated regularly, but also presented in a highly visual and lively way, otherwise it will fail to engage your audience.
Most workplace digital signage software don't cater for the more demanding requirements of workplace communications and as a result, it places a lot overheads in terms of time and resources on your internal comms teams to produce and deliver engaging content.
Look for: Templates that make designing internal communications messages a breeze
Vibe.fyi has an extensive library of beautifully designed communication templates that allows teams to create stunning branded content
within minutes. Our templates automatically adopt your corporate branding requirements; they're animated and customisation is 'click to
change' – leaving you to focus on what you do best – designing messaging, not imagery.
Most workplace digital signage for internal communication deliver content on repeat. This means that the same content - whether static images or video - shows each time the slide loops through the playlist over a period of time.
People are great at blocking out repeated messaging as 'noise'. Not only will you lose audience engagement by showing the same messaging on repeat, but this also has a detrimental effect on the long-term retention of information.
Look for: Customisable scheduling and pre-loaded content
Vibe.fyi makes it quick and easy to preload content and either randomise or customise the delivery of messages, so your audience doesn't see content on repeat. This spaced repetition is fundamental to the way we learn and supports the retention of information over time.
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No doubt you already have great content and data insights sitting inside your workplace applications such as in your Sharepoint, social
platforms, CRM and ERP systems. Workplace digital signage software that doesn't integrate with the other tools and social media channels
you have will cause double handling because you'll have to manually search and upload the relevant information. This double-up of work is
administrative and slows down your workflow.
Look for: An integrated ecosystem with industry-leading software and social media channels
Integrations with your existing suite of tools will seamlessly send information across to your digital signage software. This means you can spend less effort creating your internal communications messaging, and you can trust that the information passed on is always accurate.
Vibe.fyi seamlessly integrates data from popular software, including Sharepoint, PowerBI, Workplace and more. Here's a full list of Vibe.fyi
We process visual messages 60,000 times faster than written messages. But did you know that static content is dead content? If it's not dynamic and lively, you risk losing the attention of your workforce. Videos work really well to hold attention but for most internal communication teams, it's expensive on time and on the budget. Plus, it can quickly fall into ‘content on repeat’ category, unless you have a video production team on tap to make constant changes.
Look for: Lively, animated content
When you don't have a video team on demand, the best thing you can do is have a workplace digital signage software that allows you to create ‘video’ like content in minutes. All of Vibe.fyi templates leverage the lively aspects of video, transforming messaging into engaging visuals that support the way people learn. Your content can be updated and changed within a matter of minutes and auto-animates.
One of the key benefits of digital signage screens is that your information is seen all day, every day. Digital signgae for internal communications relies on having fresh new content frequently. How do you keep content new and exciting for your workforce when you have limited time and resources? Great workplace digital signage software will often have programs that you can upload. Think mental wellbeing, financial wellbeing, health & safety and more.
Look for: Plug-and-play programs
Vibe.fyi offers programs and infotainment streams that you can deploy in seconds. The best part is that you can set and forget because Vibe.fyi fully manages the content for you. Our programs offers everything from country-specific news & weather, to cultural and global celebration events, as well as free and premium change programs designed by industry experts.
Internal communication teams often have to engage with different groups of people in the workforce. Some might only work in the warehouse, while others are in the office all day. Other times they might be scattered across the country. Each group of people or location will need messaging customised according to their needs and interests of the group. However, most digital signage software struggle to localise messages across multiple locations.
Most teams find themselves delegating content creation at the local level or regional level. This allows them to show region-specific content, as well as content that's relevant to the workers. One caveat is that most head offices will want some level of access control as a security net.
The best workplace digital signage software will help you avoid a one size-fits-all approach while balancing security requirements for internal communications.
Look for: Localised playlists and access control
You know your audience and want to share the most relevant messages. Vibe.fyi allows you to create playlists to shared in multiple locations, set a schedule, and manage permissions and access.
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