Top 6 challenges when using digital signage for workplace communications

Dear digital signage: I’m breaking up with you, and this is why…  

Let’s be frank – as effective as digital signage screens are at engaging a hard-to-reach workforce by actively placing vibrant and lively content in front of them – the software behind them is often clunky, frustrating and not fit-for-purpose. 

In this article, we’ll outline the most common challenges with digital signage, and how better technology could help you make your hardware work harder to solve them.

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#1 We don’t have time (or design resource) to create content that looks good
#2 Content showing on repeat
#3 We’re already resource constrained – digital screens are yet another channel to manage 
#4 We’d like to feature video – but video is pricey, and time-consuming 
#5 Developing best-practice content takes an army of professionals
#6 We find the back end of digital signage systems clunky and difficult to use

#1 We don't have time (or design resource) to create content that looks good

Effective workplace communications requires messaging to not only be relevant and updated regularly, but also presented in a highly visual and lively way, otherwise it will fail to engage your audience.

Most digital signage software don't cater for the more demanding requirements of workplace communications and as a result, it places a lot overheads in terms of time and resources on your internal comms teams to produce and deliver engaging content.

  If messaging isn’t an issue – design shouldn’t be either…

The Vibe.fyi effect – Our extensive library of beautifully designed communication templates enables teams to create stunning branded content within minutes. Our templates automatically adopt your corporate branding requirements; they're animated and customisation is 'click to change' – leaving you to focus on what you do best – designing messaging, not imagery.

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#2 Content showing on repeat

Standard digital signage solutions deliver content 'on repeat' meaning the same content, whether static images or video, shows each time the slide loops through the playlist over a period of time.

Not only will you lose audience engagement by showing the same messaging on repeat, but humans are great at blocking out messaging as 'noise', which happens when we see the same thing over and over. This has a detrimental effect on the long-term retention of information.

  Deliver messaging in the way we learn… 

The Vibe.fyi effect – Vibe.fyi provides the necessary tools to make it quick and easy to preload content and either randomise or customise the delivery of messages, so your audience doesn't see content on repeat. This 'spaced repetition' is fundamental to the way we learn and supports the retention of information over time.

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#3 We're already resource constrained – digital signage screens are yet another channel to manage

No doubt you already have great content and data insights sitting inside your workplace applications (such as your company Intranet, social platforms, CRM and ERP systems), so why should you have to manually upload this to your digital signage? This creates ‘double handling’ and impacts the speed at which you deliver informative content to your workplace.

Quite often, the deskless workforce misses out on important information that is only accessible to deskbound staff. What’s more, you will probably find that only a small percentage of your deskbound workers regularly access key information.

  You shouldn't need to write separate messaging for your digital signage...

The Vibe.fyi effect – Our beautifully designed templates seamlessly integrate data from existing workplace applications to populate messaging automatically. This allows you to deliver near real-time content and amplify your digital workplace information across your digital signage screens in minutes, with no manual or double handling of content.

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#4 We’d like to feature video – but video is pricey, and time-consuming

We all know video works best for engagement, but video is time consuming and resource intensive to produce and has a limited life span. Videos quickly fall into ‘content on repeat’ category, unless you have a video production team on tap to make constant changes.

  Deploy lively, animated content to digital signage in an instant...

The Vibe.fyi effect – Create ‘video’ style content in minutes. All our templates leverage the visual, lively aspects of video – transforming messaging into engaging visuals that communicate in the way people learn. A video often becomes 'old news' or out of date quickly whereas Vibe.fyi’s content can be updated and changed within a matter of minutes and auto-animates.

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#5 Developing best-practice content takes an army of professionals

One of the key benefits of digital signage screens is that your information is seen all day, every day. So how do you keep content fresh and engaging for your workforce, when you have limited time and resources?

  You look after the ‘everyday’ content; we’ll look after the rest...

The Vibe.fyi effect – Our fully managed 'plug and play' programs and infotainment steams provide you with an abundance of fresh and engaging content, which you can deploy in seconds. Vibe.fyi offers everything from country-specific news & weather to cultural and global celebration events as well as free and premium change programs designed by industry experts.

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#6 We find the back-end of digital signage systems clunky and difficult to use

The most important factor for an effective communication channel is ease of use. It shouldn’t be difficult or time consuming to deploy messaging on a regular basis, otherwise let’s face it, it probably won’t get done.

The Vibe.fyi effect – Vibe.fyi enables you to communicate more effectively, more often and with less effort.




Are you ready to break up with your current digital signage software?

We’d love to help you ‘find someone new’...

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