Snackable Learning – why businesses should adopt this power learning approach
Friday, 24 July 2020 | Vaughan Reed
Friday, 24 July 2020 | Vaughan Reed
Have you ever been to a workshop for a full day of learning only to scratch your head when someone asks you just days later what you
learnt? Long term retention of key learning is the biggest challenge organisations face when it comes to using traditional methods of
learning and development such as face to face training, online workshops and online learning systems.
Fortunately there is a way to overcome these challenges by combining traditional and modern learning methods to form a 'power learning strategy' to improve the long term retention of key learning.
You may not have heard the term ‘Snackable Learning’, however this is the special ingredient that will help you reach your magic long-term learning formula. Snackable Learning blends the best parts of microlearning (delivering short bursts of bite size content for learners) and nudge learning (positive reinforcement and indirect suggestions as ways to influence behaviour) to powerfully combat the natural tendency for people to forget what they have learnt.
The ‘Ebbinghaus Forgetting Curve’ highlights the decline of memory retention over time when there is no proactive attempt to consciously review or put into practice what was learnt immediately after training. The curve implies that a large proportion of information is forgotten within the first few hours of learning, and only 25% of information is retained by the end of the week.
Many organisations are already aware of the issues surrounding the retention of information. As a result they are adapting their training, using methods like the 70:20:10 method, which focuses on experienced based learning.
The weighting of theoretical techniques versus practical techniques used in training depends on the subject matter and the extent to which
reasoning (theory) and experience (practical) matters or is possible. Whichever learning method(s) you use within your organisation, there
is one common denominator for them to be effective long-term and that is reinforcement. Whether learning is theoretical or practical, there
is a clear need to reinforce key messages taught during those phases in the form of regular reminders and repetition.
Repetition "the mother of all learning" is the
cornerstone of learning because it delivers the deep seated retention of information; transitioning the learning from conscious behaviour
to subconscious habit.
Traditional methods of learning provide the context of information, which is an important part of the learning process, but where workshops and online learning fall short, is the ability to deliver the frequency of key messages over time.
Snackable learning presents key messages in a bite-size format, which are easily seen and understood. This information is carefully planned to be delivered at the right intervals that will achieve the kind of spaced repetition required for key messages to be retained over time.
Most organisations battle with finding ways to deliver key messages so that they reach and engage their entire workforce. From learning and development programmes through to more general communications such as; culture, health and safety, wellbeing and performance insights, it’s all information for the workforce that is critical for businesses to communicate effectively.
At Vibe, we’ve learnt there are 5 fundamentals for delivering effective communications within the workforce. These 5 fundamentals are the cornerstone of our ‘Snackable Learning' approach.
Read more about our 5 fundamentals for effective communication
It is extremely difficult to deliver these 5 fundamentals using standard communication methods, such as emails, intranets, noticeboards, posters or even collaboration tools like Teams, Yammer, Facebook Workplace or Slack. Just imagine pushing out a message via email or a collaboration tool and then needing to send the same or similar message 7 or 8 times to achieve ‘frequency’. Not only would it be time consuming and infuriate everyone, but the tool would become cluttered an ineffective for its originally designed purpose.
‘Snackable Learning’ and development programmes are delivered in a way that will cut through the noise and significantly improve the reach and retention of key learning, which is essential for driving long term change.
Here at Vibe, we have developed a specialist internal communication platform that transforms the way organisations influence people performance through effective communications and learning & development initiatives within the workplace, using these 5 fundamentals.
Vibe complements the learning process by delivering the well-timed repetition needed to reinforce take-away messages and actively places these messages in front of the workforce on a daily basis, in a highly visual and engaging format.
Article By Vaughan Reed [LinkedIn]
Vaughan is the Managing Director @ Vibe.fyi. Making it easy for organisations to communicate business
critical information in a way that will inspire today’s workforce.
Vibe helps us get internal messaging to staff in a fun, graphic format.
As well as the serious stuff, slideshows of staff events are very popular. We also use Vibe to promote our outward-facing social media content inwardly to staff and visitors. Being a construction project we also use Vibe to show our office-bound staff what’s happening out on site which helps promote a greater understanding of progress and gives a feel of inclusion.
Excellent product, innovative company, the go to for digital signage
The ability to share general company information and specific site information to large groups of people
We have teams in different locations and a large number of contractors and it can be difficult to communicate with them.
With uncertain times, we have another communication channel to ensure our business key messages are been seen for those that com
This software is amazing
and there are some real cool features on here, easy to use, I wasn’t part of the integration process, but what I’ve learnt to date, has been really awesome.
The Vibe system is a great tool for bringing staff together and sharing news and event footage internally.
Great way to engage with the team, different to standard notice boards that the team don't look at it.
Keeps areas noise-free and are able to just have a tv screen with rolling information.
Really great for providing snackable and digestible content to the business.
Visually a great way to communicate and the impact when people see our big digital wall at reception is great.
[We can] easily share information to staff across New Zealand that isn't always available to them.
Different slide templates available - something always that works with what you want to share.
I find this platform very cool and a great way to communicate with and engage my non-wired employees.
The range of digital templates is extensive and the Vibe team support is outstanding. Vibe have customised a number of engagement campaigns far beyond my expectations. The feedback I get from my team tells me we are on the right track.
Vibe is a great internal communications tool that is user-friendly and customizable to your business.
Their customer service team is friendly and quick to get in touch if you have a query or issue.
Using Vibe is a really simple and effective way to help Ryman communicate key messages to all workers on our construction sites.
Rather than settling for basic posters that most likely do not get updated as often, moving imagery and fun colors and imagery catches the eye
This software has helped stop geographical office separation and team siloing.
Meetings are shorter and we can get immediate reporting to the whole business on performance without having to send more and more emails to get the data required.
Their customer service is exceptional.
From our very first introductory meeting, they have always been on hand to offer information, help and support... They proactively stepped in to help and found ways to make things work. They are all so friendly, knowledgeable and very responsive.
I would say using Vibe.fyi has been 100% effective!
Employees stop and look at the screens, our deskless workforce say they feel more informed as they saw something before their team leader told them
Vibe.fyi has transformed comms for our non-wired staff
The comm's tools we used for our non-wired employees weren’t up to the same level as those for wired. Vibe provides a way of supporting the key messages around safety, wellbeing, operational updates, employee recognition etc.
We’ve experienced a 20% reduction in volume of emails
...With an obviously more positive, interactive, connected and engaged workforce, who appear a lot happier!
Vibe has been a hit from the beginning! Better collaboration, visibility, sharing and accountability
We’ve also experienced a 60% increase in awareness of upcoming events in the business calendar and were able to celebrate at least five times more staff achievements than we could have using email.
Vibe.fyi has helped save time - increasing team efficiency and happiness!
Vibe.fyi has had a positive impact on team meetings – the duration of meetings has reduced by approximately 30% because of not needing to cover the tracking of core services.
The results have surpassed our own expectations
Around 90% of our key stakeholders have wanted to know how we implemented such a stunning platform and the CEO has been raving about it.
One of the most powerful solutions there is!
I haven’t seen a solution this powerful before! Our people absolutely love it and it’s helped us transform how we communicate
The Vibe team have been great to work with...
...super proactive, super helpful. Infact we haven't needed them too much because it's really easy to use and very simple and effective.
One of our favourite features is the ability to show social media feeds...
...and things like Yammer on our screens so our people can keep their finger on the pulse of what's happening and they don't have to be stuck behind their desks all day.
It saves time...
...it's a very modern solution and it helps engage and inspire our people.
If we took it away now, there would be a riot!
Being able to set all the screens up differently is fantastic. It provides a real 'feel-good' factor for residents.
It has helped raise awareness around services on offer
The screens have not only been a great visual aid for residents, they have also been an excellent marketing and sales tool
Vibe.fyi has helped the team improve resident engagement
They are hugely popular with residents who don’t have to leave the comfort of their own room to access up to minute information about what’s going on in the village.
The flexibility of the Vibe.fyi solution impressed our project team
Some screens show events; others display news, weather and quizzes; and others a ‘personal touch’, with birthdays and anniversaries.
The Vibe system is super easy to use, requiring minimal input.
It’s easy. I’m not an IT person at all. I think (the screens) are fabulous. They have been a great tool for improving the accuracy and recency of information, removing a lot of frustration around the village.
Vibe.fyi ticked all the boxes
When choosing a product, Vibe was head and shoulder above the rest, because it offered "The best and simplest application"
Our people love the wellbeing program content!
Our people are impressed that we are providing them with communication that is timely and will help improve their safety, health and wellbeing.
Vibe helps us visualise data
We have found Vibe very effective for some of the dashboard content we are promoting. Overall, it’s a great system and I would recommend it.
Vibe has worked during lockdowns; and beyond
We are an essential service, so we needed Vibe in all Distribution Centres during the first COVID-19 lockdown to provide H&S (COVID-19) information. It’s been the solution we needed to reach all of our staff in a timely manner, and we will continue to use the service to its full potential.
Vibe helps us drive engagement
It has enabled us to display life-saving rules, incentive tracking and information that hasn’t been available to non- wired staff previously. Definitely a very positive tool!
Vibe gets cut-through
Vibe is now officially part of our channel mix and is becoming one of our main channels of communication (and has the potential to become the main channel).
Vibe offer great technical support
Site leads have appreciated the support offered by Vibe.
We're using Vibe for EVERYTHING
We started with COVID messages, but by mid-Nov we were communicating other business events on site; Facebook groups; café menus; surveys (with a QR code); internal videos; welcoming our summer interns; Christmas messaging from our CEO + more!
Seeing the Mana Moana Program on my computer screen saver!
When I first saw the Program showing Tahupotiki Wiremu Ratana, I happened to have a family member (and customer) that saw it aswell, and we wanted to say "thank you'. We are from Ratana Paa, so it is a very big deal for us to see this on a company screen saver which goes a very long way towards normalising it as part NZ history.
People love Vibe
VIBE has been 100% effective! Employees stop and look at the screens; our deskless workforce say they feel more informed.
Let's connect! You'll see we have a good vibe
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