37+ Internal Communications Stats You Can’t Ignore In 2023 from Gallagher's State of the Sector Report

From the latest State of the Sector Report from Gallagher, organisations seem to have taken hybrid working into stride, making it their new reality.

Among other initiatives, the focus for internal communicators in 2023 will be about refreshing internal communications strategy, defining what the employee-employer relationship looks like to their organisation – especially relevant moving on from The Great Resignation and helping employees realise the benefits beyond the pay check – and prioritising culture and belonging. Read on to find out more about what’s on the horizon for the internal communications sector in 2023.


Taking the pulse of the state of internal communications in 2022/23

What’s the purpose of internal communication in organisations?

What topics are internal communicators focused on?

In 2023, what are internal communicators’ top priorities and challenges?

Top challenges for internal communicators in 2023

Culture and belonging

Hot topic: Diversity, Equity and Inclusion

Diversity, Equity and Inclusion (DEI) was the second most frequently communicated topic but only 40% of respondents felt they had a clearly defined strategy around this, with 38% saying they’re still working on it. A lack of strategy doesn’t stop organisations from using a range of tactics to embed DEI, including awareness days and events, employee resource groups/champions, training. However, less than 30% have taken a campaign-based approach to communicating around this topic.

 The need for authentic internal communications

Leaders, take note of these 4 tips for creating authentic internal messages

  • Bring your staff along on the journey. People value open and honest stories about your purpose.
  • Think like an influencer. Today, influencers grow a loyal following because they’re transparent and open about who they are, their values and goals.
  • Create short-form video content. Videos are growing in popularity because they keep viewers engaged. They don’t have to be perfect either – the more authentic it is, the better
  • Use satire and humour to your advantage. Satire helps build connection in tough times, and humour is a natural stress-buster. It’ll also humanise the subject, and help your employees discover common ground

Leverage the potential of people managers

Employee experience

The buzz around employee value proposition

An employee value proposition (EVP) the unique set of benefits that an employee receives in return for the skills, capabilities, and experience they bring to a company. It helps organisations attract and engage the right employees, and retain them in a competitive job market.

When it comes to capturing employee value propositions in a document, businesses find there is value in writing down your promise to employees, especially as a way to get leaders, communicators HR and other stakeholders on the same page.

The nine components of employee experience

With many organisations across industries fighting inflation, leveraging rewards and benefits is key to retaining top talent and enhancing employee financial wellbeing — as well as promoting less tangible (but equally important) aspects like culture and belonging.

Prioritising and embedding employee experience

Employee feedback shapes an organisation’s EVP

Top 5 channels used to collect employee views and feedback

Internal communicators beware: just because you have channels available doesn’t mean you’re making the most of them. Sure a variety of sources is good, but turning the data you collect into actual insights can be challenging – especially when you’re stretched for time and resources.

Navigating uncertainty

The 2022 report saw many global challenges: resurgence of war in Europe, the cost of living crisis, mass redundancies and political turbulence.

Communicating about sustainability


The verdict is businesses still have work to do when it comes to their communication channels:

Benchmark your practices


Measuring performance

Larger companies with more people and resources are more likely to track how well they communicate within their team. They usually measure how many people received the message (the reach) and how well they understood it, rather than how it affects the business or how happy employees are with the communication.

This year, most organizations (52%) wanted to show leaders that their communication efforts are paying off. Here’s what they measure most often:

When it comes to their top barriers of measurement, 58% cited lack of time and resource, 44% don’t have benchmarking data, and 43% don’t have the metrics available.

Unlock more insights in Gallagher's State of the Sector Report